Get Noticed in 2012

By: Dan O’Donnell

Remember Rodney Dangerfield, the comedian whose signature line was “I don’t get no respect.” Those with jobs in IT, Cyber Security, Networking and the like know the feeling. When things go right (which takes a lot of dedication, specialized knowledge and hard work) nobody notices. When things go wrong (which can happen no matter how hard you work to keep things humming) the entire company is screaming like a banshee on steroids. Suddenly, everyone knows your name.

Sales guys get noticed when they sell things. They get trips to Tahiti, awards and a lot of positive recognition. Marketing develops programs and ads that are creative and widely publicized. Engineering develops cool designs that turn into products everyone can see. Even the guys from Finance are always making charts and presentations to the CEO showing their ROI calculations and how to finance new projects.

How can IT and Networking demonstrate their positive contributions to the organization? The key is to look at your job in a new way. Categorize, quantify and report on your contributions. Network Security, for example, keeps bad things from happening that could ruin a company. Theft of confidential customer information, leakage of classified product designs, external hacks that slow or block system access are a few examples of bad things that the Network Security group helps prevent. When things go right these issues do not exist so it is hard to quantify the contributions. However, there are industry reports that track these trends that can be used to set baselines.

Using the Network Security example, a department head can develop a set of indices setting Key Performance Indicators based on industry norms for a variety of network and security metrics. Then correlate the economic impact of meeting and exceeding these metrics. What you will have is a report that shows the ongoing financial benefit that sound security practices and procedures can bring to the company every day. Remember, money not spent, is profit.

The idea here is to quantify and report on the positive contributions that are made every day. Take the technical jargon out of the reports. Resist the urge to discuss the benefits of dual stack routers for IPv6 conversion (save that for departmental meetings). The CEO is less interested in how you do it but keenly interested in the contribution to the bottom line. The CEO is a business person and his/her interest is shareholder return. Show that your ideas are necessary to protect the company brand, to create revenue, or to reduce risk and liability.

Finally, be proactive with these ideas. Develop your business oriented reports and ask for time to present. In 2012, resolve to take a quarterly trip in the elevator to the top floor. Show your value to the company. Perhaps, you too, will be on a plane to Tahiti with the Sales leaders.

2012 and beyond…

By Dan O’Donnell

It is time to get my crystal ball out of the safe and see what is in store for us in 2012 and beyond. 2011 was a year steeped in gloom and doom with headlines about international defaults, political instability, hacktivism, cyber theft and unrelenting unemployment. I am here to tell you there is cause for an optimistic outlook for the future.

Here are some silver bullets for your new year:

• Network Security: Hacks and cyber thefts will continue. However, with advances in IPS, DLP, next generation firewalls and improved tap and aggregation architectures, networks can be better protected from attacks than ever before.
• Network Speeds: Look for rapid advancement in core network speeds. 1Gbps is quickly giving way to 10Gbps. The big networks are looking into 40Gbps and 100Gbps core links.
• Technology: Intel will introduce a new chip in the spring that has three billion transistors. That is “Billion” with “B” transistors on a single chip.
• Talking to Machines: You will be able to talk to your phone as much as you talk on your phone. Voice recognition interfaces for phones and other computing equipment is ready for prime time. It will soon expand beyond phones to coffee makers, TVs and video games. Less mouse, more mouth!
• Europe will figure it out: All parliamentary egos aside, the economic realities will prevail. The Euro zone is “too big to fail.” The strong will help the weak and new rules will lead to the beginning of a more stable and vibrant market in Europe.
• U. S. Oil Independence: This long sought after goal is becoming a reality. Over the next five years and beyond, new extraction technology in the Bakken Oil Fields will completely change the geopolitical relationship between the U. S. and the Middle East. Google “Bakken Oil Fields” for more information.
• Unemployment Improvement: I am an optimist here. As stubborn as the unemployment rate has been, 2012 is the year the fever will break. After all, 2012 is an election year. For more good employment news Google “North Dakota Employment.” Hint: 3.5% unemployment with 16,000 open positions.
• More Technology: Network Critical is shrinking size and cost of Next Generation Port Aggregators and Network Devices. Our new AFS solution for port aggregation, filtering and distribution has reached 48 ports of non-blocking 10Gbps access in 1U of rack space, using only 150 Watts AC of power. Now that is good news!

Network Critical is bullish on 2012. We will continue to provide the best products and uncompromised attention to our customers around the globe. We will work to make our towns and the world a better place in 2012 and beyond.

Finally, we wish all our partners and customers a prosperous and happy New Year!